Who Is ROX Motor and Why Importers Are Paying Attention
ROX Motor (极石汽车, pinyin: Jí Shí) is a Chinese new energy vehicle brand under BAW Group (Beijing Automobile Works), one of China’s oldest state-owned automotive conglomerates. Established in 2022 with a specific mandate to develop premium EREV SUVs for domestic and export markets, ROX Motor launched its first vehicle — the ROX 01 — in 2023, followed by the substantially upgraded ROX Adamas in December 2025.
The Adamas launch event was held in Abu Dhabi — a deliberate signal that ROX Motor’s commercial ambitions are weighted toward export from day one. The brand targets annual global sales of 30,000 units in 2026, with priority markets including the UAE, Saudi Arabia, Southeast Asia, and South Africa (source: ROX Motor global sales press release, December 2025).
For international importers, ROX Motor sits at the intersection of two high-growth trends: the global appetite for large-format luxury SUVs and the accelerating shift toward extended-range electric vehicles (EREV) in markets where pure EV charging infrastructure is still developing. The Adamas is built to capitalise on both.
Globalucar Vehicle supplies ROX Adamas units FOB Guangzhou Nansha Port to buyers across Southeast Asia, the Middle East, Africa, and South America. Both the 7-seat All-Terrain Edition and 6-seat Executive Edition are available for single-unit or bulk wholesale orders.
2026 ROX Adamas 7-Seat All-Terrain Edition — available FOB Guangzhou from USD 51,500 (Globalucar Vehicle)
ROX Adamas 2026: Two Variants Explained
Unlike many Chinese OEMs that export only one trim level, ROX Motor has engineered the Adamas in two meaningfully different configurations that target distinct buyer profiles. Understanding the difference is essential before placing an inquiry:
| Feature | 7-Seat All-Terrain Edition | 6-Seat Executive Edition |
|---|---|---|
| Seating Layout | 2-2-3 (7 seats) | 2-2-2 (6 seats, aviation-style captain’s chairs) |
| 2nd Row Comfort | Heating, ventilation, lumbar massage, leg rest | 8-point full-back shiatsu massage, leg rest, heating, ventilation |
| Target Buyer | Families, adventure-oriented importers, fleet buyers | Corporate fleet, VIP transfer, diplomatic procurement |
| FOB Price (Globalucar) | USD 51,500 | USD 53,000 |
| China Retail Price | CNY 349,900 (launch: CNY 334,900) | CNY 359,900 (launch: CNY 344,900) |
Both variants share an identical powertrain, chassis, suspension, and ADAS package. The difference is entirely in cabin configuration and second-row comfort specification. The Executive Edition commands a USD 1,500 premium on FOB pricing, reflecting the upgrade from standard lumbar massage to a full 8-point shiatsu system in the second row.
For importers targeting corporate and government fleets in Gulf states or high-income Southeast Asian cities, the 6-seat Executive Edition is the primary vehicle of interest. For family vehicle markets in Africa and South America, the 7-seat All-Terrain is typically more commercially viable.
EREV Powertrain: 1,405 km Range Without Range Anxiety
The ROX Adamas is built on an Extended Range Electric Vehicle (EREV) architecture — sometimes called a range extender or series hybrid. This is distinct from a standard PHEV or pure BEV, and the distinction matters for importers in markets where charging infrastructure is limited or unreliable.
How it works: a 1.5T four-cylinder petrol engine acts solely as a generator to charge the battery — it never directly drives the wheels. All propulsion comes from the dual electric motors (front and rear). This architecture delivers EV smoothness at all speeds, with the refuelling convenience of a petrol vehicle.
Key powertrain specifications:
- Battery: 44.5 kWh CATL ternary lithium — the same battery supplier used in BYD’s top-tier export vehicles
- Combined system power: 350 kW / 740 N·m
- 0–100 km/h: 5.5 seconds
- Pure EV range (CLTC): 215 km — covers urban daily driving without fuel
- Total combined range (CLTC): 1,405 km — no range anxiety even in markets with zero charging infrastructure
- WLTC total range: 1,171 km (internationally calibrated figure)
- DC fast charge (20–80%): approximately 27 minutes at 80 kW peak
- V2L external discharge: 5.7 kW — powers camping equipment, site tools, or emergency loads
For context: the Li Auto L9 — the closest EREV competitor — offers 1,315 km total CLTC range. The Adamas exceeds it at 1,405 km. The BMW X5 45e PHEV offers only 87 km electric range and approximately 600 km total range, at roughly 70% above the Adamas’s export price point (EUR 89,000+ in Europe).
Full Specifications Comparison Table
| Specification | ROX Adamas (Both Variants) |
|---|---|
| Dimensions (L × W × H) | 5,050 × 1,985 × 1,856 mm (5,298 mm with spare tyre) |
| Wheelbase | 3,010 mm |
| Kerb Weight | 2,715 kg |
| Powertrain | EREV — 1.5T Range Extender + Dual Motor Full AWD |
| System Power / Torque | 350 kW / 740 N·m |
| 0–100 km/h | 5.5 seconds |
| Top Speed | 190 km/h (electronically limited) |
| Battery | 44.5 kWh CATL ternary lithium |
| CLTC EV Range | 215 km |
| CLTC Total Range | 1,405 km |
| WLTC EV Range | 180 km |
| WLTC Total Range | 1,171 km |
| DC Fast Charge (20–80%) | ~27 minutes at 80 kW peak |
| AC Charge | 6.5 h (7 kW) / 4.5 h (11 kW) |
| V2L Output | 5.7 kW |
| Suspension | Front: double-wishbone / Rear: H-arm multi-link (full aluminium) |
| Air Suspension | Standard — 7 height levels, 140 mm travel |
| Battery Ground Clearance | 324 mm |
| Min Ground Clearance | 272 mm |
| Wading Depth | 770 mm |
| Approach / Departure / Ramp Angles | 27.5° / 27.9° / 24.6° |
| Terrain Modes | 7 — Road, Sport, Snow, Sand, Rock, Mud, Escape |
| Seat Material | Nappa leather (all seats, all grades) |
| Infotainment | 15.7″ centre + 12.3″ cluster + 15.7″ rear screen (Snapdragon 8155) |
| Audio | 14-speaker 7.1 surround sound |
| ADAS Chip | Horizon Journey 6M |
| Sensors | 3× millimetre-wave radar, 11× cameras, 12× ultrasonic |
| ADAS Features | Highway NOA, lane centring, ACC, auto parking, multi-terrain assist |
| MIIT Announcement | 2025 Batch 12 No. 318 |
| Export FOB Port | Nansha Port, Guangzhou |
Interior and Cabin Technology
The Adamas interior is built around a triple-screen cockpit: a 15.7-inch centre touchscreen, 12.3-inch digital instrument cluster, and a 15.7-inch rear entertainment screen — all running on Qualcomm Snapdragon 8155, the same platform used in premium BYD and Li Auto models. The system supports over-the-air (OTA) updates, delivering software improvements post-delivery without workshop visits.
Sound is delivered through a 14-speaker 7.1 surround system — a specification typically found in European luxury SUVs priced above USD 80,000. A smart refrigerator (8.5L capacity) is standard in the centre console — a practical feature in hot-climate markets such as the UAE, Saudi Arabia, and sub-Saharan Africa.
The key interior difference between the two variants:
- All-Terrain Edition (7-seat): Second row — heating, ventilation, lumbar massage, and leg rest. Comfortable for large families on long journeys.
- Executive Edition (6-seat): Second row replaces the bench with individual aviation-style captain’s chairs featuring 8-point full-back shiatsu massage (neck, shoulder, back, lumbar), extended leg rest, heating, and ventilation — the configuration used in Chinese government fleet and premium ride-share deployments.
2026 ROX Adamas 6-Seat Executive Edition — aviation-style captain’s chairs with full 8-point shiatsu massage. FOB USD 53,000 (Globalucar Vehicle)
Off-Road Capability: Real Numbers, Not Marketing
The Adamas off-road credentials are measurable, not aspirational:
- Battery ground clearance: 324 mm. Critical for markets with unmade roads — Nigeria, Angola, Tanzania, parts of Indonesia. The Land Rover Defender’s unladen air-suspension clearance is 291 mm. The Adamas exceeds this as a standard figure protecting a 44.5 kWh battery pack.
- Wading depth: 770 mm. Tested in Extreme Escape terrain mode. The Toyota Land Cruiser 300 Series has a factory wading depth of 700 mm. The Adamas exceeds it.
- Approach angle: 27.5° / Departure angle: 27.9°. Sufficient for steep incline approaches without bumper contact — relevant for mountainous markets such as Ethiopia, Ecuador, and the Philippines highlands.
- Air suspension travel: 140 mm over 7 levels. High-ride mode maximises clearance for rough terrain; low mode eases entry and exit in urban settings.
- 7 terrain modes including Sand and Mud. Electronic terrain management pre-sets torque distribution and stability thresholds for each surface type.
The only comparable EREV full-size SUVs by specification are the Li Auto L9, AITO M9 (Huawei/Seres), and Luxeed R7 — all priced above RMB 350,000 in China, none with the Adamas’s combination of wading depth and air suspension at this export price point.
FOB Price and Landed Cost to Key Markets
Approximate landed cost estimates for standard LHD configurations. All figures are for reference only — actual costs depend on HS codes, applicable FTA rates, and destination port charges. Contact Globalucar for a tailored quotation.
| Variant | FOB Guangzhou | Shipping to Dubai | UAE Duty (5%) | Est. Landed Dubai |
|---|---|---|---|---|
| Adamas 7-seat All-Terrain | USD 51,500 | ~USD 900 | ~USD 2,620 | ~USD 55,000 |
| Adamas 6-seat Executive | USD 53,000 | ~USD 900 | ~USD 2,695 | ~USD 56,600 |
| Variant | FOB Guangzhou | Shipping to Mombasa | Kenya Duty (25%+VAT est.) | Est. Landed Mombasa |
|---|---|---|---|---|
| Adamas 7-seat All-Terrain | USD 51,500 | ~USD 1,300 | ~USD 16,200 | ~USD 69,000 |
| Variant | FOB Guangzhou | Shipping to Jakarta | Indonesia Duty (est.) | Est. Landed Jakarta |
|---|---|---|---|---|
| Adamas 7-seat All-Terrain | USD 51,500 | ~USD 800 | ~USD 7,700 | ~USD 60,000 |
Duty rate sources: UAE Federal Customs Authority; Kenya Revenue Authority; Indonesia Ministry of Finance (as at Q1 2026). Consult your local customs broker for precise HS code classification.
At a UAE landed cost of approximately USD 55,000 for the 7-seat version, the Adamas sits below the Toyota Land Cruiser 300 GXR (landed Dubai: approximately USD 80,000) and the Range Rover Sport PHEV (landed Dubai: USD 110,000+). For buyers who want Land Cruiser-level capability with EV running economics, the pricing argument is direct.
Target Markets: Where ROX Adamas Fits Best
| Market Profile | Edition | Primary Argument |
|---|---|---|
| UAE / Saudi Arabia / Qatar — high income, EV infrastructure growing, status-conscious buyers | 6-seat Executive | Premium cabin; 0–5% import duty; landed cost well below European luxury SUV alternatives |
| South Africa — mixed terrain, long-distance driving, premium market | 7-seat All-Terrain | 1,405 km total range covers any inter-city route; capable on dirt roads |
| Nigeria / Ghana / Ivory Coast — poor road surfaces, aspirational premium segment | 7-seat All-Terrain | 324 mm ground clearance protects battery on unmade roads; EREV reduces fuel spend in city mode |
| Indonesia / Malaysia / Thailand — EV incentive programmes, urban luxury demand | Either | 215 km pure EV covers typical urban daily distance; PHEV-style convenience with stronger off-road spec |
| Ecuador / Colombia / Peru — altitude markets, wet-season roads | 7-seat All-Terrain | EREV maintains power at altitude unlike turbo petrol engines; 770 mm wading depth handles wet-season crossings |
Source: duty rates confirmed with UAE Federal Customs Authority, Kenya Revenue Authority, and Indonesia Ministry of Finance data Q1 2026.
How to Place a Wholesale Order via Globalucar
Globalucar Vehicle is a Guangzhou-based vehicle export company with direct sourcing relationships covering ROX Motor dealerships and authorised export partners. All vehicles are inspected at the Guangzhou facility before loading at Nansha Port. Standard export documentation includes:
- Original Chinese Certificate of Title
- Certificate of Origin (MIIT announcement reference included)
- Commercial Invoice, Packing List, and Bill of Lading
- Pre-shipment inspection report (available on request)
- EV battery safety certificate for destination port customs
Minimum order: 1 unit. Preferred volume for best freight rates: 4+ units per container (RORO) or 2 units (flat rack). Lead time from confirmed payment to vessel loading: typically 10–18 working days depending on vessel schedule from Nansha Port. LC payment terms available for qualified buyers.
Get started:
🚗 View ROX Adamas 7-Seat All-Terrain full spec page →
🚗 View ROX Adamas 6-Seat Executive full spec page →
📋 Request FOB or CIF quotation for your destination market →
💬 WhatsApp Globalucar for fast response on ROX Adamas orders →
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